Just for you! Tailor-made advertising – dynamic remarketing

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Everyone has different feelings and interests. Can you attract consumers' attention with just one banner image? Try customizable dynamic remarketing ads!

Dynamic remarketing ads can display tailored messages to consumers. Through these exclusive contents, visitors who have visited the web page before will be brought back to the website to complete the previously unfinished operations, thereby tapping into potential customers and improving performance!



What exactly is dynamic remarketing?




Google Dynamic Remarketing is a powerful tool! Its presentation zalo database method can be described as a comprehensive variation of shopping ads (product images + product names) plus responsive ads (activity images + advertising copy).

In addition, it can also recommend you other products that you may be interested in. It has rich and comprehensive functions, but the settings are complicated. Therefore, it can be said to be an advertising item that e-commerce companies love and hate!





Advantages of using dynamic remarketing
Google’s official Help Center mentions several reasons to use dynamic remarketing, which are summarized and explained below.



1. Covering all products and services:

Use dynamic ads to pair product or service information with ads that cover all your products. If you are a retail user with Google Merchant Center, you can import all your products in the data feed at once and run dynamic remarketing campaigns.



2. Intelligently recommend products to consumers:

The Google Ads product recommendation engine reads the products and services in your feed and determines the best combination of products for each ad based on popularity and the visitor's browsing history on your site. Therefore, Google will recommend different product combinations specifically for different consumers based on their experience.



3. Effective layout:

Google Ads predicts which dynamic ad layout will perform best based on who it appears on, where it appears, and on what platform.



4. Real-time bidding optimization:

Google Ads uses cost-effective management systems and conversion optimizers to calculate the best bid for each impression. When implementing dynamic remarketing, it is recommended to use Google's smart bidding model to allow the program to analyze the data to achieve the best results.