The “CTA button” is one of the most useful resources on your ecommerce website. It’s the button that customers click when they want to subscribe to your newsletter, add a product to their cart, or complete a purchase. If this button isn’t optimized for mobile, it could be preventing you from converting leads into paying customers.
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When learning how to optimize your Shopify store for mobile, teacher data make sure that every button on your homepage, contact pages, and product pages is optimized for smaller devices. Most buttons should be around 48 pixels wide, with around 32 pixels of white space above and below them.
Other strategies to consider include:
Use sticky CTAs: Ensuring that key CTAs remain on-screen and accessible as users scroll is a great way to encourage customers to take action. Make it easy for customers to click the “buy” button no matter where they are on your product page.
Make the button stand out: Make sure your buttons stand out from the rest of the screen. Attract potential customers with bold fonts, contrasting colors, and effective placement. Don't let users lose sight of your call-to-action buttons.
A/B test your buttons: A/B test everything from the position of the CTA buttons on your Shopify website, to the copy you use (such as “Buy Now”). This will allow you to increase your store’s conversion rate over time.
Apple offers a great example of how the right call-to-action buttons can enhance the mobile user experience. No matter where you are on the product page, you can always add an item to your cart thanks to a sticky secondary bar at the top of the page.
Step 5: Choose font styles carefully
While today's mobile devices can vary in size, most offer a much smaller screen than your standard desktop or laptop computer. This means that complex fonts can be much less readable on a smartphone than they would be elsewhere.
To provide an excellent user experience on mobile phones and ensure that your customers can read your product descriptions and content, you need to choose the right typography .
Simple fonts like Times New Roman, Calibri, and Arial are common in accessible website design. You may also want to consider increasing the font size on your ecommerce website to make your copy easier for customers to read.
Alternatively, allow customers to use accessibility tools to increase font size, readability, and contrast on demand. There are plenty of great tools in the Shopify App Store for this, like the “Accessibility Enabler AW” app or the “Accessibility Toolkit.”
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