Most shoppers will be eating out with friends and family as part of their Fourth of July celebrations. Promoting products that are well-suited for outdoor gatherings is an excellent way to tie in your brand.
KOA fine-tuned its Independence Day email for campers by offering to host parties and events on its campgrounds.
A 4th of July email example by KOA. They have a picture of people barbecuing at night in a log cabin campground.
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Consider brand partnerships that have an outdoor component that complements your product or service. The added exposure will grow your brand’s awareness and is a great way to reach new customers.
4. Celebrate American freedoms
If you go with a positive message, be sure to touch on American values in your email campaign.
Kiel James Patrick did this beautifully with a happy fourth of July email that evoked fond memories of the American dream and truly resonated with its audience.
A 4th of July email example by Kiel James Patrick. This email shows a couple wearing yachting American flags. They are standing by a blue canoe and the water's edge near a lush forest. There is a 25% off code to use sitewide.
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Free expression, diversity, and inclusion are lebanon telephone number data values that have universal appeal and will make your marketing message this Independence Day special.
On that note, a personable Fourth of July message is nice to have, but not always necessary. When in doubt, keep your email campaign lighthearted and fun.
If you have a wide selection of new products, narrow it down to what you feel will sell best in a Fourth of July email campaign.
The Wanderer Bracelets' red, white, and blue collection is an excellent example of smart product curation. Just three bracelets were promoted in its 4th of July email, out of hundreds of available bracelets, necklaces, and anklets.
This is a 4th of July email example by Wanderer Bracelets. There are three simple star bracelets, each one with a different color band (red, white and blue).
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Try putting together an original 4th of July deal that collectors will go out of their way to nab when the sale goes live.
6. Run a fundraiser or charity drive
Raising funds for a charity is a popular way to celebrate Independence Day and give back to communities that support your business.
Khan Academy, for example, ran a successful fundraiser to keep its educational platform running and finance new course material centered on American history and politics.
Its non-partisan pitch welcomed people from all political backgrounds to donate and feel included in a common goal.
