Send at the right time

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But you could also play it safe and extend your offer backwards. Have you ever heard of, for example, Early Bird Discounts ? A good idea to generate sales even before starting the promotion. Check out this guide to understand how to activate a pre-set email with Early Bird Discounts specifically for Black Friday .

Black Friday Email Marketing Campaign with Early Discounts
Black Friday Email Marketing Campaign with Early Discounts – GetResponse Marketing Automation tool
What is the best time to send an email? A million-dollar question, especially when asked at a particular time of year like Black Week. But some clues might help provide an answer. Forbes has shown that the israel phone number list peak of sales during Black Friday and Cyber ​​Monday occurred between 11 p.m. and midnight. A recent analysis by GetResponse found that the time of day with the highest email opening rate is midnight.

Two clues could make a proof. But to dispel any doubts, you could take advantage of the perfect timing feature of GetResponse , which, based on previous user behavior, allows you to send the email at the time when there is a higher probability of opening.

Create gift cards
Gift cards are one of the most requested gifts during the holidays. A rather winning idea here is to combine the Black Friday newsletter with a gift card promo . With an ad hoc newsletter you can in fact encourage your contacts to purchase gift cards for friends and family, if they are not sure which product to buy.