Decoding the Google Assistant Algorithm

[sharminakter]

— Dan Saunders, Marketing Specialist at Amazon and Performance Marketing Manager at Ingenuity Digital

5. Do voice-assisted devices recommend the same companies?
By analyzing the responses given by the different devices and cross-referencing them with the SERP, we confirmed that for queries with local intent:

Google devices return results based on Local Pack SERP features.
Siri uses Yelp to return results that indicate a location.
Unlike others, Alexa takes information from the Bing search engine and uses Yelp and Yext data to provide an answer.

Source of information for voice assistant responses

Because different voice assistants rely on different sources of poland telegram data information to choose their answers, they typically return different results for the same questions.


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Percentage of responses with the same locations and businesses across devices
Is Google Voice Search So Personalized?
As Google puts a focus on personalization, we decided to take a look at how this trend applies to voice search.