What is Digital Marketing in Simple Terms?Dr. Jessica Rogers, senior associate dean of business programs at Southern New Hampshire UniversityDigital marketing encompasses a wide variety of marketing tactics and technologies used to reach consumers online. As a form of online marketing, it allows organizations to establish a brand identity and has revolutionized the marketing industry.A senior associate dean of business programs at SNHU, Dr. Jessica Rogers, said digital marketing requires marketing savvy, strategic thinking and handling a great deal of data.
It's based on many of the principles familiar to traditional croatia mobile database marketers and requires both foundational knowledge and technical know-how. According to Rogers, the two disciplines serve to connect with distinct groups of consumers. “Traditional media is a great way to reach a broad consumer base, whereas digital media has the ability to reach very specific audiences,” she said. “A key point is that depending on the target audience, some channels are more effective than others.”Learn more about the fundamentals of digital marketing.
What Are the 8 Types of Digital Marketing?Rogers talked about some of the most popular types of digital marketing, providing a brief overview of each:1Affiliate MarketingAn icon of a white-outlined megaphone with sound displayed as two yellow linesWith the increased prominence of online marketing, affiliate marketing — also known as influencer marketing — has become popular among many organizations in bridging the gap between consumers and organizations. But what is affiliate marketing?Affiliate marketing utilizes the ever-growing popularity of industry experts and social media influencers.
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