5 Video Email Marketing Tips

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You can embed videos in many types of emails, from newsletters to educational emails. Videos can help you announce new releases, show tutorials that introduce your company's products, talk about discounts, promote events, and more. You don't have to include videos in every email; the main goal is to increase conversions.

Here’s an example of an email in which you could embed a video:

Get to know the brand emails
Newsletter
Customer nurturing emails
Educational Email
New Product Announcement
Event Announcement
A recent study shows that the more personalized your videos are, the better . Use data, analytics, and surveys to understand what your customers are interested in and why they subscribe or unsubscribe.

Select the video you want to embed
Given that you can choose from a variety of types of emails for your video campaigns, you need to decide what content you want to display. This, in turn, will determine what type of video to produce to increase click-through rates and get the most return on investment (ROI) from your marketing strategy. The video embed email types listed above will help you focus your choices.

It’s important not to put all these videos in one email or multiple newsletters in a row, as this will mom database only confuse your audience. It’s not even necessary to use videos in every email. Start with one video in one email and analyze traffic and recipient activity. If the click-through rate is high and the audience is interested, you can safely develop campaigns with these videos, or add other types.

Don't forget to take a screenshot to use as the video thumbnail in your message.

Make sure you can share your video
Avoid the awkward situation when your email recipients can't open your video files. For email newsletters, you can't just insert a link, upload a video, or stream it from YouTube. You have to upload it as a file. To do this, you need to host the video on your company's service or through a content delivery network (CDN). Remember to factor in the hosting and streaming costs of different services!

Also consider how large files will be added to emails. For example, Gmail allows you to share files up to 25 MB, so you have to be careful with HD videos. Sending them correctly may require using a special converter to change the file size.

Another good tip is to add some text about your video. Give your audience a brief introduction to the clip and list the main points. This will save the day if there are network issues or your client device is unable to automatically download the image. Even if the video doesn’t show, you can still get your message across.

Don’t forget your current customers
It’s one thing to talk about how to get new customers, but what about getting old customers? Since they’ve already purchased once, they don’t need much convincing to trust your brand, so it’s easier to encourage them to buy more from you. Because they’ve already invested in your brand, they’re more likely to subscribe to your newsletter or follow you on social networks and continue watching your videos. This is a great opportunity to increase revenue from existing customers.

Sometimes the road to getting customers to make repeat purchases can be long and difficult. You can use analytics to understand their interests and attract them again with more engaging content. It could be an introduction to a new product, a tutorial, or a clip about the type of product the customer is interested in.