Press Over 99.9% of customers read review

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Here are the risks that franchise businesses face: Poor Reviews and Bad s when shopping online, and 96% actively seek negative reviews before purchasing (PowerReviews). In the age of the Internet, businesses must be prepared for negative feedback in the form of online reviews, news or comments. Negative reviews carry a lot of weight: 94% of consumers say a bad review made them avoid a business.


However, 45% are more likely to visit a business that responds to negative oman cell phone number list feedback. Sadly, 63% of consumers have never received a response from at least one company they reviewed, highlighting a missed opportunity for engagement. Review Gating Review gating is when companies selectively solicit positive reviews while purposefully discouraging or filtering out negative ones. While this may seem like a strategy to protect your brand’s image, it is against the Federal Trade Commission (FTC) and ’s guidelines.


Non-compliance can result in penalties, such as fines or the forced removal of reviews, including genuine ones that might appear questionable. Data Breaches For franchise businesses, a data breach at one location can jeopardize the entire brand’s reputation. A single breach at one location can break trust, harm customer relationships and generate negative publicity for the entire brand.