Is another page on my site better positioned for this keyword?

[jsarmin]

The results are quite telling. Google expects, on this query, only e-commerce sites and more precisely, category pages of online stores.

Here is a 2nd example with “how to lose weight”:


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The page typology is informative. The search engine displays blog articles highlighting weight loss tips. A landing page that presents a solution against weight loss will not be able to position itself effectively!

As a third example, here are the results for “apartment rental”:


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Here too, it's different. The SERP is made up of sites that belize phone number data present ads localized in relation to my geolocation.

A typical “blog article” page about apartment rentals will never rank high in this search.

It is therefore important to check that your page meets the search engine's expectations.

It is possible that you are in a case of “ cannibalization ”. This means that on the keyword interesting for your page, another page of your site is already positioned.

If the other page is more legitimate with a better position, it is better to look for another related keyword to target in order to avoid self-competition.