One of the most efficient ways to sell online is by feeding the corporate blog with interesting posts . By using this format, it is possible to exploit abundant topics, in depth and with information relevant to the client.
Maintaining an updated blog , with posts that are not intended to sell immediately, but rather to attract readers and create authority , is ideal for those who work with online sales.
Your blog posts should address topics of interest to your audience, addressing their pain points and proposing truly efficient solutions.
They should start with more general texts within the niche, so that readers can identify with the topic. Later and progressively, they should go deeper until they reach a solution that helps the client solve their pain.
In this way, you will be able to demonstrate all your authority on the subject addressed.
Videos
Many entrepreneurs make the mistake of creating only sales videos . When they are overproduced, they end up annoying the audience, who identify the material as advertising.
For this reason, it is important that you invest in creating quality content in this format, with relevant information and without a focus on the product.
Videos are ideal for attracting customers' attention, as they work not only on the auditory side, but also on the visual side. It is worth creating short videos, but with striking and concise content.
A good option to generate engagement through videos is to exploit the possibilities of YouTube . Many brands are producing quality content to distribute within this digital platform with the aim of creating authority and, thus, attracting new customers.
Infographics
With infographics , you can inform and educate your audience by providing answers to their pain points and problems.
Essentially, an infographic is a chart packed italy phone number list with information . But unlike bar or pie charts, which are often harder to read, infographics are educational and engaging .
They usually have a well-crafted design, with eye-catching images, highlighted colors, and very objective information. They are a great option to show your buyer persona how to solve a problem, transmit knowledge and relevant information on a given topic.
Ebooks
Considered a lead magnet , eBooks generate great engagement, especially when they are available for free as a bonus to customers.
To further exploit this resource, it is possible to condition the availability of the e-book on the performance of an action such as completing a form.
This way, you can obtain the email addresses of people who have shown interest in your product, thus fostering the creation of a bond with these users. If you know how to nurture this relationship well, they may become your customers.
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