Glocal: How to boost your brand globally and locally at the same time

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For years we have heard about Global Marketing and Local Marketing. Two different strategies that today, although it may seem contradictory, have come together to give an even more assertive direction to traditional marketing strategies and develop Branding in a glocal way.

Today we are going to show you everything you need to know about Glocal marketing, but first we must clarify where we were until now.

What is a global marketing strategy?
A Global Marketing strategy is one that makes a brand known throughout the world, or a large part of it, with uniform planning.

With such a strategy, you cover different kazakhstan phone number list markets and the public recognizes that brand by its colors, its logo, its personality and other details that are very similar regardless of the country where your audience is.

And a local strategy?
A Local Marketing strategy focuses on getting customers from a certain region . It can be a neighborhood, a city or even a country, but its target is always a limited region .

Now that these two concepts are clear, it will be much easier to understand what a Glocal strategy is.

What is a Glocal Marketing strategy?
A Glocal Marketing strategy encompasses both global and local strategies. In other words, its objective is to have a global reach, without neglecting the cultural characteristics and specific needs of the public in each region that it wishes to reach .

The term glocal has been known since the 1980s and refers to both global and local characteristics of human behavior. However, glocal marketing seeks a broader reach without neglecting the peculiarities of each culture.