To our investors and market

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The decision now means that our existing investors have that long-term mission and goal aligned with us. The commitment received a positive response from the board to go ahead, meaning that investors are fully engaged in the initiative.

Future investors will also share this point of view with us. This demonstrates how social impact is in our DNA at all levels and is a priority for us.

For Patricia, manager of Unbox Capital, all companies need to find their purpose and, from there , discover how to improve and promote a positive social impact . Due to the advisor's vision and experience, companies like Rock Content, which have cultural openness and a defined purpose, manage to retain more talent, win more clients and attract investors .

It is now part of the due diligence process of major investors to investigate companies' commitment and maturity with ESG (Environmental, Social and Governance). “ All these governance, social and environmental issues are part of the company culture. It is the whole, not just one pillar .”

When the company has already found its purpose or is ready to pursue it, the role of investors and advisors will be to “ help the seed flourish ,” as Patricia illustrates. It is an opportunity to enable a new way of doing business with a commitment to social impact.

The future of social impact
While it's hard to imagine the ideal scenario for the best version of the world, steps like those taken by Rock Content indicate a major social transformation underway.

Diego believes that the commitment to equitable giving is an important step in ensuring that our impact initiatives grow in the future .

“ The impact we create now is tied to business growth. Capital commitment for us means that, in a liquidity event, in a future round or (most likely) in an IPO, we will have a significant amount of resources to continue funding these important initiatives! ”, details the CEO.

Furthermore, the commitment to impact over the next few years strengthens Rock Content's globalization strategy and culture . For Diego, commitments like this bring the company closer to people who think about impact in the same way we do.

Thus, we have a very positive formula as an organization, facing the market and society: more talent, more cultural alignment = more impact .

For director Patricia Moraes, there is no doubt morocco phone number list that a naturalisation of social and ESG impact is taking place within the corporate market. And in the future, this will be even stronger. Therefore, there is a need for “ companies with soul ”, an expression she uses to define companies that have a purpose and a strong culture.

According to the advisor, one possible path for companies to follow is to “first look inside their own company, find the gaps that are important and that can change their level, and then implement actions that can transform the culture and the company.”

“Rock Content has always been very consistent in this, ever since it had Rock.org, as the company has been evolving within this awareness,” Patricia highlights.

With high and positive expectations for the future, Gabriela Crego, social impact leader at Rock Content, says:

“ Since its creation, the Rock.org team has been concerned with carrying out coherent and consistent work in terms of impact and results. In 2021, we are ready to expand our social impact efforts: we are committing our social capital. And, for the future, we are working to see even more results and actions in this direction .”