When the brand undergoes a makeover

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One of the main reasons for domain migration is a change in brand identity . This is common throughout a company's history. But it is not a simple process.

A name change, in addition to the registration bureaucracy, often also leads to conceptual changes in branding , design and positioning . But no matter how many modifications need to be made, the company must also think about domain migration.

After all, the domain usually bears the name of the brand, so: when the brand changes, the site should too .

Additionally, it's important to think about the SEO impacts of rebranding. Google considers these signals to assess how well a brand is known:

brand name searches ;
Direct traffic visits (when the user types the singapore phone number list domain directly into the browser).
Put another way, when your brand changes, it loses the relevance it has built in the search engine .

When the brand goes through internationalization
Brands in the process of migrating to other countries or internationalizing may be interested in creating other domains, for example:

If the brand wants to operate in France, it can create a domain with the Country Code Top-Level Domain (ccTLD) of the destination country: example.com.fr
If the intention is to create an international website, not tied to a specific country , then you could create a .com or .net website .
This change can help create proximity with the local audience, in addition to contributing to positioning in searches in the country , since Google understands that the site is relevant to that audience.