How can I use marketing?

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Being listed in the yellow pages, placing an occasional ad in the newspaper or on the radio, or giving away pens with your company logo is no longer enough.

Your company has a turnover of a few million euros, but you have realised that you are wasting resources, that you could be reaching new markets, new audiences and new turnover figures . Your company's communication has never been a priority and the time has come to professionalise it.

Any marketing action must include an analysis, the creation of a communication strategy and its implementation:

1. Analysis
If you have stayed away from this discipline until now, you should know the canada phone number list importance of having a good database . You will have heard about information as “the new oil”, and it is not for nothing.

Collecting as much data as possible from each of your customers, such as their purchase volume, frequency, product preferences or interactions with your business, will allow us to understand your customer's needs and make them feel closer to and more committed to your company, as well as predict their future reactions to the implementation of new commercial actions.

2. Communication strategy
Once the database has been created, the next step is to create a communication plan . This will reflect your company's communication strategy, its values ​​and the image it wants to project. In addition, thanks to the information obtained from the database, you will determine which are the most appropriate means of contacting the target audience : website, Facebook, Instagram, Twitter, email, etc.

Step by step, the communication plan will define where, when, how and what the company should communicate based on its audience.

3. Start-up
Once all the parameters of the communication strategy have been defined, all that remains is to get down to work and execute the plan, day by day and consistently ; your clients will appreciate it and your results will be improved.

Every day, SMEs are more aware of the importance of marketing in achieving their objectives , thus professionalizing their communication skills and increasing their recognition in the environment. Therefore, you must remember that:

Marketing is not a tool that is only accessible to large companies, even a company with less than 100 employees can and should use it . Creativity, organization and strategy.
Marketing should never be seen as an expense, but rather as an opportunity to boost your business, an investment .
Marketing goes beyond being a sporadic action, it is a business philosophy that must be exploited consistently and over the long term.
The tasks required to carry out good marketing require time, perseverance and dedication ; therefore, in the same way that an SME hires the services of an agency, a law firm or a technical maintenance team, it can rely on a marketing agency to manage everything that this discipline encompasses.