The following play a key role here?

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webinar registration: 30–150 CZK
free bonus content download: 30–200 CZK
newsletter subscription: 50–150 CZK
demand for services/products in B2C: 100–1000 CZK
demand for services/products in B2B: 500–5000 CZK
What you need to know before creating a marketing funnel
For lead nurturing to work, the very first step must be to know your customer . You can’t base marketing on assumptions. To invest your money effectively, you must first figure out where and with whom to invest it. The second step is to determine the goal you want to achieve with your marketing funnel.

Don't underestimate preparation
When you know exactly who your customers are, how they think about buying, and what they require , it's colombia phone number data easier to come up with content that will be useful to them and move them further down the lead funnel. To do this, you need to have well-crafted personas and a buying cycle .

A persona is a detailed description of a fictional person who could be a suitable consumer of your content and, therefore, an ideal customer. Imagine specific people whose problems you are trying to solve with your products or services. This will help you understand what their needs are and what they are not interested in. See how to create personas step by step .

The marketing funnel should also be based on the customer journey (buying cycle). This concept looks at the conversion process in more detail and focuses more on the thoughts and feelings of potential customers . One of the most famous frameworks is “See-Think-Do-Care”. What these stages look like and how the customer behaves in them, read the article How to attract customers before the competition .

Lead nurturing marketing is used mainly in the B2B sector, but it is also used by B2C companies whose customers have a longer buying cycle . Therefore, it is important to first map out your customers' purchase journey well.

Determine what you want to achieve with lead nurturing
For lead nurturing to achieve its goals, you must first set them. We have already mentioned that the purpose of a comprehensive funnel is to gradually turn an unknown contact into a customer, but there are also simpler funnels that achieve these goals, for example.