The biggest challenges as a woman in business

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Maud Colassin – Mellow Concept
Maud Colassin opened her first Mellow Concept boutique in Brussels in August 2014. While things weren't always smooth sailing at the start, the ambitious and determined Maud would go on to launch two more stores in Brussels (one in Uccle in September 2015 and the other in Ixelles in December 2016) as well as an online boutique. Always on the lookout for the latest global trends in ready-to-wear, Mellow Concept stands out thanks to its quality brands and products, its Scandinavian touch and its innovative approach.

Mellow Concept

The definition of a successful entrepreneur for me is…
A person who is passionate, determined and who believes in her project.

My greatest achievement since launching Mellow Concept…
Having made my company, my products and my brands known.

One of the things I do on a daily basis that contributes to the success of Mellow Concept…
Motivating my team so that they consider the dentist data success of Mellow Concept as their own (well, I try!).

My biggest inspiration in the retail industry…
The clean, Scandinavian style.


I had some challenges opening my first store, like getting financing for my business, but on a day-to-day basis, I've been lucky enough to never have to face certain challenges just because I'm a woman.

The marketing tool par excellence for Mellow Concept…
In my opinion, the physical showcase is the best promotion of my business. But on a larger scale, the digital showcase through social networks (Instagram / Facebook) seems to me to be the marketing tool par excellence, because it can also link to my website. But I admit that I spend practically nothing on digital marketing at the moment.

The most daring thing I've ever done or the biggest risk I've taken as an entrepreneur...
Opening my first boutique when I had no background in the world of retail and ready-to-wear.