Rules of Facebook, Instagram and other social networks that are worth knowing

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Create valuable content and occasionally (for example, 1-2 times a month) intersperse it with a sales post. In it, tell your followers what the product or service can help them with and what needs it will satisfy. If you do your job well, you will see that your fans will decide in your favor. Spamming will definitely not win their favor.

Read how to create social media posts like a pro .

Build trust
Have you managed to attract attention on social media? Great! Now you need to do everything you can to make those new followers trust you. Include in your publishing plan:

customer reviews,
your successes,
certificates and cooperation with other companies.
Don't forget about UGC, or user generated content. Ask your customers for photos and videos and benin phone number data post them on your profiles. On Facebook and Instagram, you can share content from your followers right to your Stories. According to research, potential customers are up to 15% more likely to make a purchase when they read reviews from real buyers.

Tip Apiary
Are millennials and Gen Z among your target groups? Include influencers in your strategy, as up to half of them will follow your recommendations. Read more about how influencer marketing can help you .

Make it easier for users to make a purchase
It’s a well-known fact that people are lazy when they’re online. The fewer clicks they have to make to purchase your products, the better your chances are. So, include a direct link in your post or ad to where users should convert. Then, make that landing page clear, concise, and easy to navigate .