Promote yourself, test, track metrics

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But to get traffic and subscribers from guest blogging, you have to do it right. We've compiled the 7 essential tips to improve your guest blogging effectiveness.



1. Decide who your audience is

Guest blogging won't help you properly until you define your audience. How can you hit the target if you don't know where it is? Take the time to think about which audience will find your content most valuable and who will be able to appreciate it. Remember, if you want to write for everyone, then in fact you are writing for no one. Moreover, determine the sphere of their "online life", understand what social services your audience uses for communication, what posts are popular, what are the trends. Assess which sites are popular among them and what content from you will be relevant enough.



2. Create great content

In a world where everyone is a blogger, it is very important to create content that stands out from the crowd and at the same time provides value to its readers. The key here is to write about what people want to read and see. As a conclusion - determine what people want to read. But how to do this? Read forums, blogs, see office 365 data what people are interested in and what questions they ask, try to find the topic that is of great interest. Such topics are obviously more interesting and stand out from the general news flow. Another option is to write about how you solved certain problems in the topic you write about. In other words, just share your experience.



3. Building relationships

To write a guest post in a really readable and interesting blog, you need to have "connections". No one will just publish your articles and put links to you. Communicate with people on the resources where you would like to publish your article, earn a reputation there and communicate with the owner of this resource. Let them know about yourself. If you are recognizable in the blog where you published a guest post, then your chances of high efficiency are much higher.


To understand which sites and blogs will be able to publish you and which of them will bring benefits to your blog, you need to test, track the indicators. If you do not have good connections or acquaintances for effective guest blogging, this is not a reason to give up. You can send cold emails with offers. You probably think that this is just a waste of time, but no. If you offer a really interesting topic for a relevant audience, then your chance of success is much higher. Try to squeeze out as much as possible from it. It may be scary at first, but it must be done to achieve results. There will always be a blog that will be interested in you.