Too many clicks - if you have to make 10 clicks to ask a question

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What goals do they want to achieve? First, think about what goals your site visitors are pursuing. Why did they come to your site? Do they want to buy something? Do they want to contact support? See delivery details?

Write down each goal that you think is relevant to each user, take that list and start prioritizing them based on how critical each one is to conversions and how often each goal occurs on your site.

You might think that frequency is one of the most important rcs data metrics, but if you have a step (action) that the user must take before converting, it is equally important.

How do they achieve their goals? Once you have prioritized the tasks, go to your website and start tracking the number of actions it takes for a user to achieve each goal. Count the number of clicks and the time it takes for each action. Once you have collected this information, look at the following issues.

That's too many.

Too much time on the most important goals - if it takes 2 clicks to ask a question, but it takes 5 minutes to find it, then it's a problem with visual accessibility.

This approach will help you see processes that are longer than they should be, content that is hidden from the visitor and the ease of achieving the user's goals. Using analytics analysis together with task analytics, you can identify gaps in navigation that need to be urgently corrected or something added so that the user can achieve their goals as quickly as possible. Use this information to identify problems on your site and solve them during redesign.