Why is it necessary to set KPIs?

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KPI stands for Key Performance Indicator, and is an important indicator for achieving a goal. The bigger the goal, the more detailed checking is required along the way to check the current achievement rate and whether you are moving in the right direction. KPIs are indicators for this purpose, and by setting appropriate KPIs from the beginning, you can move forward while checking whether you are taking the right actions toward your goal.

The purpose of lead nurturing is to turn a lead into a sales opportunity and close a deal. The goal is to increase the purchasing desire of prospective customers, not yet customers, and continue to approach them to build trust, ultimately aiming for a deal. If the KPIs are set correctly, it is possible to make mid-way corrections, and even at mid-way stages, the PDCA cycle germany whatsapp number data can be used to aim for the goal on the optimal route.

5 Recommended KPIs for Lead Nurturing
5 Recommended KPIs for Lead Nurturing
The most important prerequisite for KPIs is that they are items that can be quantified, so we recommend setting the following five items in lead nurturing that can be evaluated numerically as KPIs.

Number of email distribution lists
When using inside sales methods for lead nurturing, the first point of contact is email. Having a large number of email recipients is important for expanding sales opportunities, so it is a good idea to aim to increase the number of email recipients as your first KPI.

However, the number of email distribution lists is not necessarily the better. There is no point in increasing the number of lists just to achieve one KPI, so it is important that the list is one that is worth approaching.

Email open rate
The email open rate indicates how many people opened the email you sent. Since opening an email means that the recipient is likely interested in the subject line and has read the content, the email open rate is a very important KPI.

I'm sure that you, the reader of this article, receive many emails every day. I'm sure that you delete most of them without opening them, so you can imagine that it is very meaningful for you to get the attention of one of them.

Please note that emails are available in both text and HTML formats, but in order to measure email open rates, they must be delivered in HTML format.