The beginning of 2022 forces us to reflect on what may happen in the field of digital marketing in the coming months.
A new year in which the development of the digital revolution will largely determine the success or failure of some of the trends that different organisations and entities have pointed out in their initial forecasts and that Inbound Colours has compiled as a summary in this article.
Table of Contents:
Chatbots and voice hong kong telegram data assistants
Artificial intelligence
The metaverse
Hybrid events
Customers vs people
User Generated Content
Video marketing
Cookies
Micro influencers
Social responsibility
Conclusions
1. Chatbots and voice assistants
Digital assistants such as Siri , Amazon Alexa , Google Assistant and Cortana are increasingly present in our lives.
assistant
And many companies, aware of this, have begun to implement chatbots in sales processes, lead generation or customer service, among other functions.
A significant fact in this regard is provided by the Digital Report Spain 2021, which indicates that 35% of searches made on the Internet by Spanish users are done without writing or even looking at a screen.
This voice search trend (voice marketing) will reach a significant projection in 2022, since it is estimated that the market value of voice purchases will reach 40 billion. Consumer spending through voice assistants is also expected to reach 18%. And the trend is skyrocketing since by 2025 estimates indicate that 13.5 billion voice assistant devices will be reached, according to the study Voice Assistant Market: Player Strategies, Monetisation & Market Size 2020-2024 prepared by Juniper Research .
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