Statisticsare clear – by the end of 2025, more than 80% of internet traffic will be generated by video . For many experts, this is a terrifying vision, and I fully understand it.I've told myself many times that I'm not cut out for the camera, and I know that most of my friends in the industry have the same resistance. However, the world is moving in that direction and we no longer have a choice (if we want to develop a brand).By sticking to written content alone, we are losing a huge portion of our audience, and those who are not afraid are simply gaining an advantage.The most important thing is to start small. You don't have to be a germany whatsapp number data star right away. Just start adding video elements to your communication.
Some suggestions on how to get started making videos:
Short educational forms:
Reworking an old post into a script for a 60-second reel
60-second explanations of complex topics
Hybrid formats:
Recording a 3-5 minute video in which you discuss the case study
Video presentation
Expert live streaming:
Launching a podcast
Live analysis like: "Come, show your site and I'll give you feedback"
Collaboration with other experts
There are many options. Choose one and just see how it goes. In time, it is worth thinking about launching your own podcast, YouTube channel or even TikTok. The entry threshold is very low (lace microphone + lamp), which makes it very easy to guarantee your audience a relatively high (sufficient) quality of content from the very beginning.
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