Add negative keywords

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Add a call to action
How to improve your Google Ads click-through rate? A call to action is essential. Keep your message short and precise, and encourage the user to take a specific action. CTAs like “buy now,” “learn more,” and “check out the offer” act as a nudge that convinces the recipient that they should take a specific action.

It is important that the CTA is well constructed and highlights the benefits that clicking the ad provides, e.g. the possibility of getting a discount, access to an exclusive offer or downloading a free e-book.

A well-chosen CTA increases user engagement, which improves CTR. It also korea whatsapp number data a positive impact on campaign results – its effectiveness and conversion rate.

Place your main keyword in the display path
Did you know that the display path in Google Ads ads is an element that can significantly affect the click-through rate? This is the URL that the user sees under the ad headline – it is worth noting that it is often different from the actual address of the target page. Placing the main keyword there helps to increase the attractiveness of the ad and its relevance to the user's query.

Placing a keyword in the display path serves a dual purpose. First, it emphasizes that the ad is about exactly what the user is looking for. Second, it increases the value of the ad in the eyes of Google robots, which can improve the Quality Score and reduce the cost of clicks. For example, if you are promoting a language course, use the following display path.