Narrow down your target audience

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Let's stay for a moment with keywords that can increase CTR in Google ads. A good example is negative keywords, thanks to which you will limit the display of your ad for queries that are irrelevant to your offer or attract users with low purchase intention. Thanks to negative keywords, you will reach a more decisive and better specified target group, which will increase the chances of increasing the click-through rate.

A good example is a high-end shoe store. Exclude phrases like “cheap shoes” or “second-hand shoes.” Users who type in these keywords are probably not interested in what you have to offer, and each time your ad is shown for these phrases, it lowers your CTR and wastes your budget.

A key element of a successful Google Ads campaign laos whatsapp number data can significantly improve CTR is precise targeting. The more precisely you target the needs and interests of users, the greater the chance that they will click on your ad.

How to narrow your target audience in Google Ads? Consider:

● demographics – Google Ads allows you to precisely define your target audience based on demographic data such as age, gender, location or parental status;

● interests and purchasing intentions – Google collects data about users so you can reach people who are looking for products or services similar to yours.

When narrowing down your target group, you can use data about users visiting your site – you can gain this information thanks to Google Analytics.