What can e-commerce companies learn from this?

[Reddi2]

The way SEO has worked in e-commerce so far will have to change due to changing search behavior brought about by generative AI such as SGE, ChatGPT, Copilot, etc.

Shop category pages will attract less and less organic traffic uk cell phone number list and users will be increasingly introduced to products through generative AI or LLMs. To what extent this shift will take place is unclear. But we as SEOs should prepare ourselves for this hybrid approach to information search and also engage in Large Language Model Optimization in e-commerce in order not to lose visibility.

For me, the semantic heart of this is the Shopping Graph as a Product Entity Database. The Shopping Graph as a semantic, machine learning-based database contains extensive product information and plays a central role in bringing together users and products using specific search criteria.

Optimization options for the Shopping Graph arise from various data sources such as YouTube videos, manufacturer websites and online shops or the design of product detail pages and shopping feeds.