We know this sounds like an overused and cliché statement, but the marketing industry really is looking like the poster child for the peak of the digital revolution.
Strategies like changing CTA button colors for A/B testing and sending card abandonment emails for conversion rate optimization, which were once treated as the masterpiece of generating leads and sales, are now being taught as the basics of digital marketing.
So, it’s time to adapt to the technologies around us and use georgia mobile database strategies like A/B testing and conversion rate optimization to help us acquire leads. Because let’s face it, changing your call-to-action buttons from green to red isn’t enough anymore.
With that in mind, let's dive in.
1. Don't forget to cover the basics
Before we even dive into understanding how to doer the basics by checking if we are delivering the UX (user experience).
Consider asking yourself the following questions:
Have I optimized communications/websites for mobile phones?
Does my website load quickly (especially compared to my competitor's website)?
Am I integrating the necessary keywords to increase my SEO score ?
Do all my links work? And can I reduce 404 links on my site?
Do my social media ads lead to the correct landing page (and do those landing pages communicate the same offer as the ad)?
Am I being strategic with my CTA? (Best practice is to create clear CTAs that show the reader your value proposition rather than using something generic like “Click here”).
Does my website have any friction (especially on the checkout page or landing page)?
What is the structure of my website? Is it easy to navigate?
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These questions are just the tip of the iceberg. Think about your own experiences interacting with brands – identify what you liked and disliked about their website/communication and consider adapting your website/communication to offer the same benefits to your audience too.
Even as an industry veteran, it's sometimes easy to overlook the small details of improving your user experience because you're focusing on more advanced things, so it might be worth doing a full user experience audit.
2. Look for the conversations your customers are having
Another way to improve your SEO game and get more leads/sales is to optimize user experiences with dialogues/problems that are familiar to them.
That is, try to hang out where your customers are (industry groups, forums, Slack/Facebook communities, etc.) or take advantage of conversations they have with your customer-facing executives (like sales and support teams).
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