Are you looking to leverage user-generated content to build a database of content for your summer marketing campaign? Or are you hoping to leverage user-generated content to influence your prospects’ purchasing decisions?
Whatever the answer, user-generated content (UGC) helps you achieve it all. UGC turns your audience into brand advocates and helps you deliver unique brand content.
In this article, we’ll explore five different ways to create user-generated hungary mobile database content for summer marketing campaigns to capitalize on the summer rush.
Let's delve deeper into the subject.
What is user generated content?
Have you ever stopped to think about the real power behind that honest product review you just read online? Or that Instagram post from a girl in your dorm showing off Glossier’s latest summer collection? These are all examples of user-generated content.
user-generated content
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User-generated content, often abbreviated as UGC, is any form of content—text, videos, images, reviews, etc.—created by a real person (read: customers) rather than the companies themselves. It’s the digital equivalent of word-of-mouth marketing. And it’s been shown to have a significant impact on purchasing decisions.
Still not convinced of the importance of UGC? Consider this: An Adweek study reported that 85% of consumers find visual UGC more influential than branded content. That’s a statistic that’s hard to ignore.
With social media everywhere, UGC is one of the best ways for brands to build trust, engage with their audience, and leverage authentic and relatable marketing campaigns.
So, are you ready to harness the power of user-generated content in your summer marketing strategy? Let’s dive into the five ways you can do just that.
1. Take advantage of contests and trends
Imagine an eyewear brand that wants to launch its summer sunglasses collection. The brand wants to pique the curiosity of its target audience and trigger a buying frenzy, so it holds a giveaway .
They'll be giving away their entire summer collection (worth $500) to the person who shares the quirkiest photo of themselves wearing a pair of glasses from one of their previous releases.
Giveaways and contests are a great opportunity to engage with your audience, generate interest in your products, and create a content engine.
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