If you can reluctantly admit their competence

[rumana777]

Source: Facebook Ads
One great trick for this is to check out if your competitors are using UTM parameters in their links. If they are, then you can see what their most successful ad is and copy and paste the link into a text editor. You can then analyze it to see what they’ve set for utm_campaign, utm_medium, utm_content, and utm_term. Marketers can often leave useful clues to their plans in these tags. Take this advert by Hootsuite for example where you can find the name of the campaign: selfserve-alwayson-prospecting.


Source: Facebook Ads Library
Another valuable reason to spy on your competitors is to saudi arabia cell phone number list see if they all seem to make a shift together which you hadn’t been considering. By keeping track of what the market is doing as a whole, it can stop you from using outdated methods that your competitors no longer believe in.

Your competitors are trying to do the exact same thing as you. They want the high intent traffic and will be tweaking their strategy to achieve this goal. then you can use their tactics to increase your own high intent traffic.

Experiment Voraciously
It’s common knowledge that marketers should iterate on ads and test out different options to see what performs best. Yet in practice, this can be difficult, due to the time investment in creating high-quality ads that can attract consumers and represent the brand well.

The ideal content to post for high-intent clickthroughs doesn’t follow universal rules, and whatever you think your guidelines are can fail in the face of real audience members. The experimentation process accepts this rather than tries to fight it.

When you combine experimentation in Facebook advertising with the pixel, you can see how well a piece of content performs in terms of driving people to your website who go on to convert. You can run all the alternate versions simultaneously for a set time period then see the results and allocate more money to the ads which have the best conversion rate.