How to choose a suitable influencer?

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A frequently mentioned group are the so-called micro-influencers, who have smaller numbers of followers, but in many cases can be of great benefit to you. These are not famous personalities, but ordinary users of social networks who were able to create their own community around themselves. And if that community coincides with your target group? Bingo! Cooperation with micro-influencers can also be interesting from a financial point of view. It is usually possible to agree on the fulfillment of cooperation in the form of barter. You can then cooperate simultaneously with several micro-influencers who individually have smaller numbers of followers, but together it can give an interesting number. And ideally only in exchange for products / services.

In general, it is not possible to say whether it is better to cooperate with large influencers or with smaller ones. Each group has its pros and cons. It depends on the product, the target group and the results you want to achieve through this cooperation. However, what is important for both groups is a cooperation contract, which describes in detail and precisely the performance of both parties (i.e. what content the influencer will publish, on what date and time, what are the penalties if they do not do so, what they receive in return - barter performance or financial reward, to what extent and when).


The ideal solution is, of course, to get an influencer who has a sufficient number of followers from your south africa phone number data target group, focuses more on long-term cooperation and whose outputs are at a professional level. If you do not have experience with this type of cooperation, use professionals to mediate and contact a suitable agency. For example, at our agency Contexto, we have created lists of influencers with whom we work, they are tested, contracted and we guarantee their outputs. Before we recommend any to you, we will propose a strategy suitable for your brand (whether to choose well-known personalities or micro-influencers, what content and how often they should create, how to involve their community, how to connect everything with other activities, what results it will bring, etc.). Thanks to this, you will get a complete package with everything and you do not have to worry about anything.Social networks can save you (not only) in times of crisis
Social networks are part of most of our lives. Whether we are on Facebook, Instagram, Linkedin, Twitter, or TikTok, let's admit that we spend quite a lot of time there. And regularly. It doesn't matter whether we use the networks to share thoughts and experiences, edit photos, shoot videos, shop, find inspiration and new information, or make new contacts. We are there regularly and regularly consume the content that these networks offer us. And that includes paid advertisements.