Having a good contact form is essential to optimizing lead generation for your business. This article will summarize the key data and help you discover the best practices for optimizing your contact form so you can get more leads instantly. Let’s dive in.
Why do people abandon online forms?
Here are the latest key statistics you should know about online form abandonment:
source:Finance Online
29% of online form abandonment is due to security concerns
27% is due to: form length
11% comes from advertising or upselling
Where does 10% come from? Useless questions
By avoiding the mistakes that lead to abandonment of online forms, you’ll generate more qualified leads. So how can you optimize your contact form to increase leads and boost conversion rates?
1. Simplify the form fields on your contact form
How do you do yours?contact formIs it easy to fill out? First of all, your contact form should be simple and clear. There should be no complicated form fields or too many open-ended questions.
One important thing to do is to get rid of unnecessary questions in your contact form. All they do is add an additional hurdle, so focus on collecting the vital information.
Source:ClickUp
Here’s a great example of a simple and easy to fill out contact form from ClickUp. With only 5 fields in total, any interested user can fill out their information in less than a minute.
2. Make sure your contact form is mobile friendly
Mobile browsing accounts54% of worldwide website trafficThis means you japan telephone number data need to make sure your contact form is mobile-friendly by following a few simple steps.
First, you need to make sure that the font size is large enough for people to read on both computers and phones. Also, make sure that it is responsive, meaning it can adapt to screen sizes. This will ensure that users will have no problems filling out your form on their phones.
3. Place your contact form in a prominent place on your website
Ensuring that website visitors can see and use your sitesubscription form pluginImportant. Positioning your form in a highly visible location will make it easier for users to find and use it.
One of the best places to put your contact form is to include a “Contact Us” link title on your landing page.
source:Prize
Another option isfloating contact formPutting your contact information in a prominent place lets people know that contact forms are accepted, which makes them more likely to fill out the form if they need to contact you.
Now that we’ve simplified the contact form, made it mobile-friendly, and placed it in a prominent location on your website, what’s next to increase conversion?
4. Improve your call to action (CTA) button
The most important part of your contact form for conversion is the call-to-action (CTA) button. This is the button users will click to submit the form, so make sure your CTA button is eye-catching and easy to find.
Source:poptin
Instead of using a generic word like ‘Send’ as your call to action, you can use a more compelling word like ‘Try It Free’, ‘Subscribe for Free’ or ‘Download Now’ so that it has something in it for you, the user. If you experience writer’s block, you can use software like:AI copywriting toolsTo help you create high-converting copy.
5. Give users incentives to fill out your contact form
One of the best ways to generate leads is through lead magnets. So what are some of the best lead magnets that help potential customers fill out a contact form?
Ebooks
Guides
Templates
Whitepapers
Case studies
Resources
Bulletin
Free trials
Webinars
One of the most popular lead magnets is to use a webinar to discuss a topic or pain point that your potential customers are interested in. If you create an engaging webinar presentation on how your business solves this important point, you can easily generate qualified leads for your business. There are many options forwebinar softwareThis allows you to easily host a webinar for a large audience.
6. Reassure users that their data is kept safe
One of the main reasons people abandon online forms is security concerns.Data securityrisks such as data theft andclone phishingis on the rise. That's why it's important to reassure users that their data is kept safe.
Source:HubSpot
One way to reassure users that the information they send is kept secure is to include a link to your company’s privacy policy so users know how their data is being handled. A good example of this is Hubspot’s contact form above.
Another method is to use SSL encryption. SSL encryption is a process used to protect the privacy of online communications. It is used to encrypt the data sent between the browser and the web server so that it cannot be read by anyone else.
This is important for two reasons: first, it reassures users that their data is being processed securely; second, it helps protect against hackers who might try to steal user data. By providing transparency and assurance about the security of their data, you’ll encourage more people to fill out your form.
By using an attractive CTA button and lead magnets, and by reassuring your customers that their data will be kept safe, you can increase your contact form conversion rates. Now let’s look at additional ways to help you generate more qualified leads.
