6. Mobile Marketing to promote online transactions via smartphone

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Remember we said that 58% of online sales were made via cell phone?

Well, now is the time to optimize the entire experience that your virtual store offers when accessed through mobile devices.

In this sense, executing a Mobile Marketing strategy is a strategic action that will allow you to differentiate yourself from your competition.

For example, sending text messages or implementing a responsive design are some ideas with which you can begin to delve into this strategy.

However, if you want to take full advantage of the jordan mobile database potential of mobile marketing, you can consider creating an app , since the sales conversion rate is three times higher on apps than on mobile platforms in Colombia.

7. Interactive content to bring the product closer to the user
And as the cherry on the cake, we want to present you with a strategy that has been trending in the last couple of years: it's interactive content .

As the name suggests, interactive content promotes user interaction, that is, some action.

Using this type of content allows you to showcase your products or services in a more attractive way through the use of entertaining visual elements.

Interactive videos, quizzes and surveys, or infographics are all examples of interactive content that you can implement in your most popular products to generate even more interest in them.

Check out more details about this interesting trend in the complete guide we produced a while ago!