Lead qualification

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Another key aspect in a Content Marketing and content production strategy is lead qualification.

Once your users have made the conversions necessary to move through the funnel, for example downloading rich materials, you must qualify their maturity using a CRM .

Two of the most well-known are Hubspot and RD Station . This CRM allows you to gather and evaluate all the actions you have performed with your lead to determine whether a prospect is ready to move on to the next stage or not.

With them you can manage your clients, monitor interactions automatically and organize them in a single, well-defined visual panel.

This way, you will keep track of your winning and losing transactions, your scheduled appointments and the performance of your marketing actions.

Traffic through different channels
Diversifying traffic sources is vital for any Content Marketing strategy and data-driven content production.

Not only does relying on a single channel reduce the number of people you can speak to, it also leaves you vulnerable to changes in social media and search engine algorithms .

That's why evaluating the origin of your traffic is important to understand which of your distribution channels are most effective and which ones you need to optimize. For this, there is no better tool than Google Analytics.

This free tool, which we have already talked about, lebanon mobile database allows you to distinguish the origin of your traffic through different channels:

straight;
organic search;
paid search;
social;
e-mail;
display;
references;
others.
By knowing your top acquisition channels, you can modify your strategy based on the data to strengthen your weaker channels and not bet all your money on one chip.

In the case of our blog, for example, we can see that in the period analyzed almost 93% of users reached its pages from organic traffic, in search engines such as Google and Bing.