Tip: Offer site visitors their reward soon after they click the pop-up

[sumaiyakhatun27]

A German clothing retailer set up messaging exit intent pop-ups that offered discounts to site visitors who opted in to their marketing. If their site visitors clicked on the pop-up, they were directed to a messaging app chat where a bot asked them to sign up for the brand's email newsletter. Once the shopper submitted their email address, the bot sent them the discount code.


In less than a year, the retailer grew their messaging audience to over 100,000 people and ghana mobile database increased revenue by 5% through their business messaging platform. 9

It's tempting to ask people for a ton of information once they click the pop-up and start messaging your brand. But remember, these shoppers were about to leave your site. You don't want to risk frustrating them by delaying the offer the pop-up promised.


Keep customers happy by delivering the reward right when they open the messaging chat or soon after. If you want to ask for a piece of information—like an email address—make that request clear in the pop-up and stick to just one question. You might also test pop-ups that lead to chats with requests versus those that deliver offers immediately to see which ones lead to more engagement.