We often think that advertising and propaganda are synonyms and we even use the terms interchangeably.
What if we told you that this is not the case? What if we said, for example, that a company does not have the capacity to advertise, what would you say?
You're curious, aren't you? Then you've come to the right place because today — metaphorically speaking — we're going to destroy all those rigid paradigms! Get ready to enter another level of dialogue.
Are there similarities between Advertising and Propaganda?
Obviously, if they are confused, it is because they have some similarity. Both:
They work with communication
They communicate, but in a different way. Propaganda pakistan mobile database communicates truths, certainties and values with the aim of turning them into common sense, while advertising informs about a product that solves a problem in your daily life.
They need disclosure
They are conveyed in different media formats.
They use artistic forms to convey concepts
They use symbols, creative texts, images, films and music. Everything that is extra ordinary and produces a certain charm is used by them.
They carry out strategies
They are carefully planned to achieve their objectives.
Understand the 5 most notable differences between advertising and propaganda with historical examples
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