Calculators Calculators are interactive content that helps show how your product can be friendly to the consumer's pocke

[zihadhasan01827]

With them you can show how the client is going to save, generate income or plan their finances, depending on the type of solution you offer.

This type of content can be combined with material that explains the value of your product to the market, making the calculator verify what you are saying.

A good example is the following calculator that shows how much money you save by breastfeeding your baby instead of using standardized formulas.

This material is integrated with data and statistics that reinforce the benefits of breastfeeding.

Assessment tools
This format provides a customized solution based on the user's answers. At Rock Content, we have some of these tools, such as the fantastic persona generator and the wonderful email subject generator .

Interactive maps
It allows the user to find the location and, at the same time, participate in the experience.

In Google Maps , you can drag the marker to the address you want and move the map around, see the world in 3D, and even walk around and explore the map using Street View. A great example of an interactive map.

Another segment that has made accurate use of interactive maps is data journalism.

Chinese newspaper South China Morning Post has published a map showing the important economic route between China and Pakistan, where users can navigate through the cities that make up the route.

Interactive infographics
Interactive infographics combine relevant information (such as statistical data, case studies, reports, etc.) with animated visual elements and user actions.

This format can also be applied to ebooks and white papers .

An interesting example of interactive infographics philippines mobile database is the one created by Veracode, with educational information for web developers on application security.

7 advantages of interactive content in digital marketing
Interactive content has proven to be much more effective at capturing users' attention, but this is not its only benefit.

Let's talk about the main advantages of interactive content in a Digital Marketing strategy .

1. Increase engagement
Today, there is no better way to achieve success in the virtual realm than by producing high-value, high-quality content so that your audience develops a commitment to your brand.

Interactive content is gaining prominence and becoming increasingly essential to generate stimulation by making users advance, comment, share and, consequently, increase the interaction rate.