Head tail keywords are those with the highest monthly search volume for a given niche. An example of this type of keyword is " Marketing ", with over 60,000 monthly searches on Internet search engines .
Can you imagine the amount of organic traffic that a well-ranked piece of content for this keyword can get? Despite the high volume, the problem with this type of keyword is that the competition is often monstrous.
We're talking about thousands of pieces of content, websites, and all kinds of possible material for a single keyword. After all, if we stop and think quickly, there is a huge variation of the term "marketing" that we can find:
Marketing;
Personal marketing;
Digital marketing;
Business marketing;
Traditional marketing.
And many other possibilities. So, what should we kazakhstan mobile database keep in mind when focusing on the head tail in your keyword research?:
The opportunity is incredible. Traffic volume is always higher, but competition also accompanies this high volume.
The great competition increases the need for highly elaborate, complete and non-superficial content.
It is necessary to monitor the content constantly . Just publishing and forgetting an article will surely not bring any return. The best-ranked content and sites undergo daily updates to stay in those positions.
Despite the high volume of organic traffic, it is often less qualified , as anyone searching for this particular term may stop at your page.
They are extremely generic.
To create content that has a better chance of reaching the top of Google for this type of keyword, you can use the Topic Cluster methodology , in which a pillar content is the center of a semantic network that includes specific content related to the pillar.