What are the main types of visual content?

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Visual content marketing has multiple approaches and can come in countless different formats.

To help you dive into the world of visual content types, we will present their main variations, starting with their specifications and showing their benefits.

Images
The most common – and at the same time extremely effective – manifestation is the use of images, whether photographs or vector images (illustrations).

We encounter them daily in blog posts , social media and search engines . They are a real eye-catcher (when well-chosen, obviously).

In addition, they are very easy to acquire through free or paid image banks and through in-house production. The latter possibility exists thanks to the fact that cameras and image editors are common, as we even find them in smartphones.

Studies show that users who follow instructions contained in a mix of text and images have a performance 323% better than in publications without visual content.

Videos
Currently, videos are the most interesting visual latvia mobile database content for companies. In addition, it can be said that they will remain a trend for the coming years.

Studies show that, as of this year, 80% of internet traffic is made up of videos.

And the news is even more incredible. It is estimated that organic engagement on Facebook increases 8.7 times when posts contain videos.

We need to break the idea that videos are only visual options for big companies!

Videos have great potential to improve brand reputation, bring it closer to users, increase engagement and boost new revenue opportunities. You can't do without videos, right?

Do you want to know how to create a marketing strategy using videos? Download our ebook on Video Marketing .