Google BERT: Find out how the new update will influence Internet searches

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Google's algorithms are constantly undergoing updates, and many of them go unnoticed.

However, a few are incredibly important and represent tangible changes, as is the case of Google BERT.

This recent and already famous Google update directly impacts SEO efforts within Inbound Marketing and Digital Marketing strategies in general.

That is why we consider it very appropriate to explain what it is about, what improvements it offers and how it differs from other algorithm subsystems, specifically Rank Brain.

Join us!

What is Google BERT?
To understand what Bert is, we must first be clear mexico mobile database that it is the acronym for Bidirectional Encoder Representations from Transformers.

Yes, some of these terms may be confusing and technical, but they make one thing very clear: Google BERT is a system based on artificial intelligence (AI) .

Thanks to AI, it allows Google algorithms to better understand the language used by users when performing searches.

Specifically, this optimal interpretation depends on the characteristic known as “bidirectionality,” which is nothing more than the analysis of a phrase or sentence in two directions.

This means that it analyzes the words that are located both to the left and to the right of a keyword , understanding in depth the concept and intention of the user.