What is not Data Driven Marketing?

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Ahh, so can we say that Data Driven Marketing gathers as much information as possible about users? The answer is: no. Specifically, Data Driven Marketing:

It is not doing Data Mining ,
It is not the same as Data Science ,
It does not intend to follow each and every Digital Marketing metric .
What differentiates Data Driven Marketing from these actions is its strategic nature : all the data that a company collects serves a purpose, and that is to obtain real-time insights about consumers automatically.

Data Driven Marketing therefore only stores data norway mobile database that is relevant to a business in an organized manner. This is done with the aim of guiding Digital Marketing actions to meet the increasingly complex needs of customers and build customer loyalty .

Why is being Data Driven essential for 21st Century Marketing?
Today, more than ever, it is a fact that data is the most valuable resource in Marketing . Yet, 87% of marketers think that data is the least used asset in their organizations.

However, the information age is here to stay.

And the use of data will certainly increase given the growing quantity and quality of data. Thus, businesses that implement Data Driven Marketing strategies avoid:

making decisions based on assumptions, not realities;
offer a user experience with low levels of customization;
investing in marketing actions that do not bring the expected results;
miss growth opportunities;
build low-value relationships with customers.
Instead of relying on “I think,” data provides objective instructions , which is incredibly valuable in the decision-making process. That’s why Data Driven Marketing appears to be the new compass for digital strategists.