PPC ads on Google or Facebook?

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The most effective method of promotion on the Internet is currently PPC advertising , which allows effective control over your advertising budget and gives you the opportunity to pay only for real results.

You're probably already considering PPC advertising and wondering which platform will be best for your business. Currently, the biggest PPC giants are Google and Facebook. Which one should you choose?

What is PPC advertising?
Both Facebook and Google ads fall into the indonesia phone number data category of " pay-per-click advertising, or PPC ." When you buy PPC advertising, you bid a certain price per click (CPC) and then pay that amount each time someone clicks on one of your ads. PPC advertising is very effective . You can measure exactly how many people who saw your ad actually clicked on it, how many of those who clicked actually bought something, and how much you ultimately earned. This is done using metrics such as the aforementioned CPC, or cost-per-click, and CPA, or cost-per-action.

How do PPC ads on Google and Facebook ads differ?
Both platforms have their strengths and weaknesses, and each can reach their audience in their own unique way . Depending on your needs, you may choose to use both Facebook and Google ads to maximize your reach. While Google displays its PPC ads in search results based on keywords entered, Facebook PPC ads appear on the social network. But what is the difference between these two types of ads?

Paid search ads
Paid search is when you pay to have your ad appear on a search engine results page (SERP) . We see these ads every time we use Google: they're the links at the top labeled "ad." To help people distinguish between organic search results and paid ads, Google labels all ads with the word "Ad" in bold. When someone searches for a keyword that you're targeting, they may see your ad. But when choosing these keywords, you should consider audience intent so that your ad is shown to people who are likely to be your customers. Knowing what intent a user has when they type a particular term can help you target your ads more effectively. This is because you're essentially anticipating your customers' problems and tailoring your ads to address those problems.