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Knowledge does not take up space, especially at a time when we are witnessing a true revolution in the world of work and consumption with the extraordinary growth of e-commerce over the last year and a half.
Catalyzed by the pandemic and the need to keep their businesses running or, in the case of those looking for alternative ways to “earn a living”, e-commerce is now establishing itself as the “sales channel” par excellence not only because it requires less investment, but also because it perfectly follows new consumer habits that favor the simplicity and brazil email list comfort of purchasing via smartphone or PC.
Although e-commerce has simplified the lives of entrepreneurs and consumers, anyone who wants to start a business of this type must prepare for a real battle, the battle of traffic and visibility.
This is where Digital Marketing comes in, as this area of knowledge will allow you to capture the attention of e-shoppers to your online store and the products or services it offers, as well as maintain regular contact with the customers you have already captured.
Search Engine Optimization (SEO), Search Engine Marketing (SEM) or Online product configurators are some of the tools that are part of the Digital Marketing menu, but they are not only available to professional marketers. These terms and their practical application, through the numerous certified online courses available online, are available to anyone who wants to make a “career” or improve the relationship between their digital business and the customers they want to win or have already won.
Enjoy these courses from the comfort of your home, whether watching on the sofa or in your hammock , to increase your knowledge.
How to choose a course and still save money
If you have decided to “study” Digital Marketing online, you should know that there are two options available to you: free courses and paid courses.
As a rule, the basic level of any of these courses is free, but if you want to become a true Digital Marketing guru, more in-depth training becomes a mandatory requirement and you may have to pay a lot more. In these cases, paying by credit card may be the best solution, since in most online sales (after all, the purchase of a training package will always be considered a sale) this type of card is the preferred method of payment. In addition to being adaptable to online payments, some of these cards also allow you to save money in the process, such as credit cards with cashback.
This is the case with UNIBANCO credit cards . This credit card with no annual fee comes with cashback, a feature that gives you the possibility of getting back up to 200 euros on purchases you make. Since we are talking about the digital world, signing up for a credit card also involves this. As part of the digitalization of UNIBANCO services, you can now apply for your credit card online.
In terms of training (basic or advanced) and the payment method and regime, anyone wishing to take an online Digital Marketing course should always take into account the reputation of the school or training center that promotes it and, very importantly, whether the training is certified.
For those who want to do the training as a hobby, the certificate may not mean anything, but for those who want to become a professional in the field, it is extremely important.
Online Digital Marketing Courses 2021
We decided to help you take a shortcut on your journey to becoming a Digital Marketing guru by bringing together three paid courses that you can find online:
Marketing in the Digital Universe, Coursera
Considered one of the most popular courses on Coursera , this course looks at how digital tools are revolutionizing the world of marketing. The course is taught in English, lasts four weeks (24 to 32 hours) and the training certificate is paid.
Digital Marketing: Challenges and Insights, FutureLearn
Created by the University of Southampton, this course covers the latest trends in Digital Marketing and, once again, is taught in English. It lasts three weeks (9 hours) and the certificate is paid.
Specialized Course in Digital Marketing & Strategy (Lisbon Digital School)
In a very complete training and also focused on strategic planning, the course aims to provide students with knowledge about: consumer journey; copywriting; website and app management; social networks; online campaigns; influencer marketing; Search Engine Optimization (SEO) & Search Engine Advertising (SEA); e-mail marketing; e-commerce and analytics.
The Specialized Digital Marketing & Strategy Course is aimed at professionals in the areas of communication and marketing, business owners; students and recent graduates in the areas of communication and marketing, entrepreneurs, as well as anyone who wants to have their first contact with the area.
In total, there are 300 hours of paid training in online or in-person format with the right to a certificate at the end.
