Personalization is a must Website optimization

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Just like offering highly personalized customer service that directly impacts a customer’s shopping experience, creating tailored ads has its benefits. It allows you to target a specific buyer persona and present an offer they can’t resist.

To take it a step further and show customers that your offer is worth paying attention to, use a remarketing strategy . With remarketing, you can reach customers who have previously shown israel phone number data interest in your services but for some reason did not complete the purchase. Perhaps they were distracted, did not have enough time and then did not return to make a purchase. Remarketing advertising reminds the customer that they viewed your products and makes it easier for them to return to your site and complete the purchase.

Facebook is a great tool for remarketing. You can play around with different messages in your remarketing campaigns to see what your potential customers like the most, and track them all in Facebook Ads Manager.


Having a well-optimized website is a crucial factor, the proverbial tipping point that can set your business apart from the competition. However, getting organic traffic to your website – i.e. traffic from search engines such as Google or Seznam – is actually not as easy as it might seem at first glance. During the pandemic, a lot of new websites were created , so the competition for online merchants has increased dramatically. To overcome these difficulties, you must always be one step ahead of your competitors – whether with quality content or using various useful SEO tools such as SEMrush, Ahrefs or Ubersuggest, which can make website optimization easier for you.