Brand mentions

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Brand mentions, even without a link to your website, are already valuable for SEO. Google analyzes this criterion to recognize brands that really exist and have a good reputation in the market.


You can also look for these mentions without a link and identify opportunities to get a quality backlink . Simply contact the administrator and suggest adding the link.

Broken links
What happens when a site's URL pattern changes or content no longer exists? Several broken links are created on the site.

That is, the user who tries to access that previous link finds nothing, lands on a 404 Error page and you lose both the visit and the authority that the link transmitted.

Additionally, you can find these links on websites with topics related to yours and showcase your content as a solution to that broken link.

You can find these links on other sites using tools like Screaming Frog and Ahrefs or by using a free tool like Check My Links:


Link building tools
There are several link building tools on the market. spain mobile database Some are paid, others are free; some are specialized, others help with certain actions.

Tools like Majestic, Ahrefs, Moz’s Link Explorer, and SEMrush offer a complete analysis of a page’s backlink profile, from citation volume to anchor text quality.

Some of them have their own indicators that help in this analysis, such as Majestic's Trust Flow and Citation Flow and Moz's Domain Authority and Page Authority.

These tools are paid, but they offer some free features.

Additionally, you can work with more specific tools for certain actions. Google Search Console , for example, should be used to ask Google to disavow dubious backlinks.

Google Alerts can alert you to mentions of your brand that are good opportunities for backlinks.