An giveaway is a key strategy to interact with your community, and it is also a great way to increase your followers. In this way, a giveaway will ultimately help you to close sales, promote your product or service and create excitement in your users.
Even more so now that the pandemic has once again restricted movement on the streets, everything that is digital marketing, mainly social media , must be working at its best. Therefore, frequently holding Instagram giveaways will help you keep your networks moving.
Here we propose 5 steps to follow to make a successful Instagram giveaway:
1. Set the objectives of the draw
What would you like to achieve with this giveaway? More followers, more comments, more lithuania mobile database likes? More sales or visibility towards a specific product? Keeping this in mind will help you create the right content and direct your actions towards it.
Remember that any well-resolved marketing strategy will always start with the statement of its objectives.
2. Choose the product or service to raffle
This is important: which of all the products you offer is the one that can most capture the attention and desire of your users? The object to be raffled has to be very attractive. The more attractive it is, the more impact your raffle will have.
If you want this strategy to be truly effective, you must be able to ensure that the impact of your giveaway is worth the free “loss” of that product. For example, the gift of your star product is certainly worth the sum of a thousand followers who could be potential customers.
3. Organize deadlines, conditions and logistics
How long do you offer to participate? How do you participate? Who can participate? Where is the prize sent or picked up? Who can win it?
These are all things you need to take into account for the organization and success of your campaign. Make sure you make the terms clear in your post, so that there are no confusions or complications of any kind.
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