You’ve researched your audience, studied your industry, brainstormed what kind of content you’ll create, and you’ve got the specialized professionals on hand to help you get it done. Now, it’s time to manage your content .
Content management involves everything prior to publication : active listening, planning and creation; and everything after: social monitoring and customer service.
Let's look at some resources that will help you manage your content:
1. Establish a flow of content.
How much will you post per week? What? At what times? These are questions that should new zealand mobile database be based on your initial research and tailored to your audience. As a general tip, post during the times when your audience is most active.
2. Create a content calendar!
This will be essential for organizing and planning your pieces. You can put it together in Excel or Google Sheets, divide a whole month (or a whole year) by weeks, and start putting in the different content ideas you have.
This way, you can distribute your resources over time and have something to guide you on a day-to-day basis . Of course, your calendar may vary depending on the issues at hand, but if you write down your planning there, it will be easier for you to manage content in the long term.
3. Distribute your content.
Learn how to extract pieces of content from an initial situation. For example, if your brand is invited to a radio show, take advantage of the situation to generate different pieces with different approaches : photos for the feed, video for stories, a blog post, phrases that serve as copy, etc.
When we see brands that never stop publishing content and we ask ourselves “how do they do it?” the answer is this: they learn to distribute.
Extract as many pieces from a situation as possible to fill your content calendar!
4. Schedule your posts.
Social media and blogging platforms allow you to schedule your content so you don't have to keep on top of it all the time. You can use scheduling tools both internal and external to the platform you use. Find out which ones best fit your needs.
When you're first starting out with programming, it's important to keep an eye out for any necessary adjustments . As you learn how to optimize your programming, you'll be able to do so more quickly.
5. Study the feedback.
To develop good long-term content management, it will be essential to analyze the results of your publications. First, with metrics and statistics . Each platform provides you with analysis of your performance and behavior. Establish a period over which you will study your numbers, to find out if what you have done has been successful.
Good management also requires monitoring of content . If you receive interaction on social media, questions or comments, you should respond to them as much as you can. Is your content being well received or is it being passed over?
The entire content management process, what comes before and after publishing, is essential to ensure that we are on the right track.
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