What keywords are available?

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Since your potential customers type queries into Google’s search bar every day, many of which are being used for the first time, you should be constantly on the lookout for new keywords that neither you nor your competitors are using. Imagine bidding for the top spot for a keyword that your competitor isn’t even searching for. What could be better than that?

Ad texts
There’s no point in beating your competitors in paid search results for all the top keywords if you can’t capture the attention of potential buyers with your advertising . Here are some questions to consider during this part of your competitive analysis:

What does your competitor emphasize in their latvia phone number data advertising copy? Whether their messaging focuses on features or outcomes, understanding how they position themselves can help you differentiate your product or service. For example, if your competitor emphasizes the complexity of their solution , you might consider emphasizing the intuitiveness of yours. It’s important to use competitive analysis to ensure that your messaging is not the same as your competitors’ and is better able to engage potential clients.

Where are your competitors’ gaps? As you get better at analyzing your competitors, you may start to notice gaps in your competitors’ marketing – areas they’re not focusing on in their PPC ad copy. Look at the search queries that both your ads and your competitors’ ads are triggering.

Are your potential customers looking for something that you can't find anywhere in your competitor's ad copy? Something you can address and use to increase traffic?

Offers
Ad copy, while important, isn't the only factor your potential customers consider when evaluating paid search results. If you want to convert impressions into clicks, you need to create a valuable offer that appeals to the potential customer.
Are your competitor's bids aligned with keyword intent ? The effectiveness of your bid is determined in part by how well (or poorly) it aligns with the potential customer's intent. If you sell athletic shoes, it doesn't make much sense to offer your products to someone searching for "history of nike shoes."

Notice any instances where your competitor's bid is out of sync with the keyword intent - these are opportunities to place better, different bids in your PPC ads to reach more customers.