How to promote your business on the Google content network in a world of first-party data

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How to get the most out of PPC ads on the Google content network? Find out what to look out for when setting up a PPC campaign on the content network.
As third-party cookies become a thing of the past, first-party data is becoming increasingly important. What’s the best way to deal with this situation? Restricting third-party data will most likely result lithuania phone number data in restricting remarketing . Instead, we’ll be focusing more on targeting users with specific interests or browsing habits, but this will negatively impact our ability to reach specific markets. So now is the time to test new methods of publishing on the Google Content Network to prepare for this situation.

What is first-party data?
First-party data is information you get directly from your audience or customers . It includes:

• Data from behaviors, actions, or interests that occur on your websites or apps.
• Data you have in your CRM.
• Subscription data.
• Social media data
First-party data can also include offline data, such as completed surveys, customer feedback, and other customer information stored in your CRM database.

How to leverage first-party data
First-party data comes directly from your audience and customers and is generally considered the most valuable . Not only that, it’s also available to you for free, making it cost-effective. It’s also relatively easy to collect and manage, especially if you use a data management platform. Privacy concerns with first-party data are minimal because you know exactly where it’s coming from and, as a marketer, you own it directly.