Which parts of your service are turning customers away

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Use discounts and quality customer service to win back dissatisfied customers. For example, you might notice that younger customers are unsubscribed after a particularly ambitious email campaign. What could be the reason? For millennials who use social media more than email, it could be that you’re sending emails too frequently. Use the data you’ve gathered and your critical thinking to understand why your customers are or aren’t doing this or that.

email marketing

Find your strengths
Using tools like your sales statistics , A/B email mexico phone number data testing, and email campaign tracking will help you focus on the places that are getting you customers. Who are these people? Why are they choosing your business?

Positive comments, likes or shares, high click-through rates and increasing revenues and sales volumes are clear signs that you have at least some stages of the customer journey well optimized.

How can you use your customer journey map for email marketing?
An email campaign shouldn't just be about sending promotional emails. Think of your email marketing as an ongoing conversation with your existing and potential customers.

Consider the value you can bring to your readers through the emails you send . Customer mapping can help you identify content that will allow you to meaningfully reach a specific group of people with your emails. Sending highly personalized content doesn’t have to be a lot of extra work, though. With emailing platforms, you can easily automate both sending and personalizing emails, so you can send the right emails to the right people at the right time.