4 social media strategies for e-commerce

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According to a survey conducted by Constant Contact , an American digital marketing agency, “Companies that engage with their consumers through social media achieve between 20-40% more sales per customer, compared to companies that do not worry about this”.

For this reason, today we will give you valuable tips and tactics that will help you better understand this universe, where those who do not make a difference do not stand out: from paid ads on platforms such as Facebook Ads , to the production of live broadcasts, webinars and partnerships with digital influencers. In short, know that there are only benefits for online stores to invest in social media. With this in mind, Válvula prepared a guide with 4 social media strategies for e-commerce. Check it out!

The power of digital influencers
As we discovered in the article All About Google Customer Reviews , 56% of online egypt mobile database customers read reviews and ratings before buying anything. Along the same lines, Digital Wellbeing conducted a survey and found that 92% of customers trust recommendations and reviews from strangers more than ads or recommendations from the company itself.

In other words, having someone say that they know, use and think your product or service is good is a good strategy to increase sales. However, it must be done very carefully and honestly. But digital influencers can help you bring more visibility to your brand.

Look for influencers who already use or recommend your product and partner with them. Be careful not to make your partnership seem like you’re just buying space on the influencer’s social media. Trust is key to business!

Also, leave well-known and famous influencers aside. They are no longer part of the “unknowns” studied in the Digital Wellbeing survey. Look for smaller, niche influencers with fewer followers but loyal and trustworthy followers. To their followers, they seem more like friends and advisors than market agents.

A/B Testing
A/B testing is a fundamental marketing strategy, especially for e-commerce. On social media, it works analytically, when you create two types of ads or posts and test them to see which one gets more engagement.

The main goal of an A/B test is to better understand how your customers prefer your content to be shared. It works great for studying your target audience as well.

For example:

Create two identical posts, but in post (A) fill the text with emojis and in post (B) don't. See which one generates more engagement and you'll see how your target audience prefers the style of your content on social media.

Facebook Pixel
Facebook Pixel is a data analysis tool that provides page administrators with insights into how effective their ads were. In addition, Facebook Pixel provides data to understand the behavior of leads who visit your website.

With them, you can find out where to do retargeting, investing in ads where leads took some kind of action on your website. This ad in the “right place at the right time” encourages the lead to finish what they started, that is, more leads going to the end of the sales funnel.

Facebook Pixel helps you get more leads:

Make a purchase.
Sign up for our newsletter.
Discover more products and content on your website.
Or any other call-to-action.
This way, you create a specific group with people who, for example, put an item in their cart but did not complete the purchase. Facebook Pixel allows you to find and communicate with these specific groups. This is an essential tool for any e-commerce.

Live Stream
According to the E-commerce Brasil portal , China is revolutionizing the e-commerce market by using live streams to engage leads on e-commerce platforms. The Chinese secret was to combine the power of influencers and content marketing to increase sales.

“Alibaba’s Taobao Marketplace generated over RMB 100 billion (US$15.1 billion) in gross merchandise volume in 2018, an increase of nearly 400% year-on-year.”

Live streams have become an indispensable social media strategy for e-commerce. According to Neil Patel, 80% of people would rather watch a live stream than read a blog post, and 82% of people would choose to watch a live stream over any other type of content.

But remember, live streams, as well as partnerships with influencers, must be authentic and honest. It is important to invest in live streams because they give your brand a modern look. This type of dynamic content gives leads the chance to identify with you, ask questions, and learn more about your brand.

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