True to expectations, young consumers are the biggest fans afghanistan telemarketing of e-commerce. This may not be news, since this is the “most technological” demographic, practically born in front of a computer. In fact, Mintel points out that 52% of consumers are between 16 and 24 years old. This is followed by a smaller segment, made up of 36% of consumers between 35 and 44 years old.
Regarding the sex that makes the most purchases on the Internet , the study indicates that it is men, who correspond to a group of 56%, who make the most purchases, winning the battle against women, who correspond to a share of just 48%.
When it comes to other online activities, things are a little different. Reading the news, for example, is a regular practice for users aged between 16 and 24 (76%) and users aged over 45 (77%).
And, of course, let's talk about social media . Mintel's study highlights a number of excellent opportunities for companies to explore Brazilian consumers' interest in social media. The survey found that 29% of social media users clicked on links on sites such as Facebook, Pinterest and Twitter to find information about a product/brand. On the other hand, advertising was no longer what it used to be. Only 22% of respondents said they clicked on ads they saw on social media.
